Monday, 12 March 2018

#SayNoToXenophobia

                AFRICANS LET US UNITE AND BE ONE.

                              #SayNoToXenophobia


                                                                                Xenophobia is all about fear or hatred foreigners, people from different cultures or stranger. These can be seen as a reaction to rise of globalization. We are all Africans I do not think there is a need to have discrimination against one another. All we can do is to unite and build a better South Africa. People are not going to take us serious if we as brothers fight instate of being united. These thing is destroying the country. I quote it is said that "Before we are black or white, South Africans or Not, Xhosa or Afrikaans, we are all humans".Background info about Xenophobia.

Although there are challenges that Public Relations will encounter is these is that the production can affected due to issues between members of the organisation. In an organisation we work with people from different countries and this can particularly affect people within the organisation. We might find it that since these xenophobia movement has been started people who have that discrimination mentality towards their fellow colleagues. That's where the Public Relations Practitioners should intervene to fix such  problems. Public Relations Practitioners are going to have to come with strategies that they are going to use to prevent these from affecting their organization, and it might be difficult to come up with one.

Xenophobia can practically affect the economy in a negative manner. We have invested in different countries for the growth of our economy but since people started to discriminate against one other the investment can parish. I mean it does not make sense we as Africans killing one another. How can you burn your fellow brother or sister alive? We are all have been made through the image of God it is not good to discriminate.

Advantages of using social media for Public Relations Practitioners when can campaigning for #sayNotoXenophobia is that they get to engage with lots of people through social media platforms. They can get a chance to write a story that will educate people on the wrongs of being against one another, the story can be public were people will have to share their opinion on the matter. They can also create hashtags on twitter that relate to xenophobia that's where people will interact. It can also be advantageous for them to share videos on Instagram that are based on xenophobia. 

Drawbacks of of using social media to address the issue, it will raise the anxiety that people have. Every individual has a fear of being judge. Public Relations Practitioner will have to deal with peoples differences. It might not be easy or even possible for them to respond to every comments of each individual and these can make them look bad. Social media can deliver message in a wrong manner, not everyone will be able to interpreter the videos that are being posted on social media. Once there is an misinterpretation a conflict can start.

In conclusion #saynotoxenophobia campaign enforce African people to unite and be one. Fighting is no building but destroying. Skin color does not describe who we are, so is language.







#freeEducation


GOOD FREE EDUCATION MUST BE A PRIORITY.


                               #freeEducation    


Free education is education that has been funded through taxation or charitable organization rather than tuition funding.                        
It has been announced that student with low working class parents that earns a maximum amount of R350 000 annually are basically the ones that will be getting free education. Although these free education will be for deserving student, not every student is going to access free education.

 Some people think that spending on a higher education is about helping the poor to also have access to tertiary education. Free education can a source of reducing youth unemployment and save on future social spending. 
 Article explaining more about free education.

Public Relation Practitioner can score themselves opportunities through these campaign. Being a PR person is all about being creative and being able to turn a difficult situation into a complex one as these free Education has negatively affected the tax payer. After turning the situation into complex they then come-up with the solutions on how they are going to overcome that situation. The PR opportunities is that they get a chance to persuade their good image to the public by presenting government as a caring government that serves a good service. 

Challenges that they may face is that government may find it hard to deliver what they promised to the public or literally students who needs to persuade their studies, these could make them look bad to the public has the PRP would have failed the government.Challenges of free fee education. 

When analyzing a hashtag you must start by coming up with an eye catching subject of what you needs to be campaign.

The advantages of using social media to campaign about the free education is that you can be able to respond to comments instantly. Social media is much cheaper and many people are into it so people tent to get the message quickly. People can basically be able to connect with one another through the use of social media. Individuals who needs free education will be able to access it via social media as it will be all over it.

Drawbacks for using social media to campaign, resources will need to be committed in managing their media presence, responding to feedback and producing new content. These can include investing in paid advertising and paying for the cost of creating video or image content. Social media can sometimes be used ineffectively. For example not interacting with your audience as these may damage your reputation as a Public Relations Practitioner.Further info of Advantages and drawbacks of using social media.

In conclusion it is stated that government does not make it its number one priority to give the needy students a free education.